However, it boiled down to an age-old friction point-pickup.Ībout a month later, Engler had in front of him a rendering of an elevated building with drive-thru lanes underneath it. Yet the problem Engler presented wasn’t a foreign one: the channels of access, in terms of ordering, had become plentiful. Strommen had no history in fast food or sense of its conventional boxes. ![]() But now, the future was back on the drawing board.Īcross the table from Engler, co-founder and CEO of Border Foods, a family-owned franchisee of Taco Bell with north of 230 locations, was Mike Strommen, a friend of Engler’s brother and co-founder, Jeff, who ran a company specializing in consumer retail engagement. The sting of the pandemic’s early rush had turned operators into survival gurus. On a spring morning in 2020, Lee Engler sat down for breakfast.
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